The music video has lost sway of late due in large part to the main television stations (MTV, VH1, MuchMusic) changing the nature of their stations. Throughout the 90s and into the new millennium these channels were primarily used as a portal for music videos. Increasingly - likely caused by a diminishing audience - these stations have chosen to air alternate programming. Shows like cribs, pimp my ride and next are now the bread and butter for these stations and unfortunately they barely have anything to do with music. While that might have signaled the death of the music video, luckily a little thing called YouTube came around. Suddenly the importance of the music video is paramount in the music business again. A well done video that goes viral can turn an average song, performed by average musicians into superstars. Yes, I am talking about OK Go's treadmill video, and sure it's my opinion. If you disagree with my assessment of their musical talent, comment and let me know. Anyways, here are ten of my favorite music videos from throughout the ages. Enjoy!
Some of the videos have disabled embedding, so take the link to check them out.
Moby - We Are All Made of Stars
Featuring an abundance of celebrities, including the likes of Ron Jeremy, Molly Sims, Verne Troyer, Gary Coleman and Thora Birch singing the lyrics - to this great track - in front of Moby in an astronaut suit
In this Fatboy Slim classic, Christapher Walken dances around an empty hotel lobby. He is brilliant as always, check it out.
OK Go - This Too Shall Pass
From the same guys who made the viral video featuring their latest single (Here It Goes Again, featured later) and several treadmills, comes this classic making excellent and extravagant use of the Rube Goldberg machine. Enjoy!
A single from their latest album, this songs just plain rocks. Their videos are always trippy, but simple. And this one does not stretch from the mold. Featuring Bruce Willis, this vid is superb.
A great track and a beauty video that fits the song perfectly.
Jay-Z - Empire State of Mind
Wicked song, and a music video to back it up.
El Mudo - Chacarron Macarron
I'm including this not because of the video but because of how fucking funny this song is. Although it wasn't meant to be be so stupid. When they first recorded this track the intention was to re-record over the parts with gibberish, but they thought it sounded so funny that they made this the song. Really dumb, really funny.
Mr. Oizo - Flat Beat
A classic.
OK Go's first major viral success. Just plain cool.
2Pac - California Love
Features Chris Tucker in some sort of dystopian future. CAN YOU DIG IT!!!!!!!!
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